Why Social Media Engagement Rates Really Matter So you’ve got a ton of followers and your posts are getting thousands of impressions. That’s great, but it's only half the story. Chasing these "vanity metrics" is a common trap for online sellers. While those numbers look impressive on paper, they don't always translate into a healthy…
Diving into digital marketing can feel like you've been dropped into a foreign country. Suddenly, you're surrounded by acronyms and strategies that sound completely alien. But don't let that intimidate you. At its core, digital marketing for beginners is just about meeting your customers where they already are: online. It's the modern-day equivalent of putting…