So, what do we actually mean when we talk about customer engagement? It’s more than just a buzzword. At its heart, customer engagement is the ongoing, two-way relationship a customer builds with your brand. Think of it less like a single transaction and more like a genuine friendship—it’s built on a foundation of repeated, meaningful…
Ever heard of a "silent salesperson"? That’s the perfect way to think about visual merchandising. It’s the strategic art of presenting your products in a way that attracts, engages, and ultimately convinces customers to make a purchase. It uses everything from your storefront window to your in-store layout to tell a compelling brand story and…